Branding, Marketing & Digital Performance
WESTSTAR'S MARKETING GROWTH PLATFORM
Demand for virtual engagement has reshaped the way prospects find advisors. Whether via search, referral, or word-of-mouth, 82% use the internet to research advisors before making contact.
Quality digital marketing, SEO, branding, and advertising are essential in gaining our prospects’ attention, and they’re among WestStar’s top priorities today.
As the go-to advisor network in the Western US, WestStar provides the gateway brand and marketing platform for our advisors and DBAs.
Instead of you pioneering the vast space alone, WestStar supports and endorses you, by providing bespoke content, capabilities, and campaigns to drive growth for all Network advisors and DBAs.
WestStar Partners and Associates are proudly supported by WestStar Prosperity Group.
YOUR FUTURE GROWTH PLATFORM
We help all network advisors to drive growth by attracting new customers online, to engage meaningfully across business and social channels, and to leverage positive client and COI relationships.
We position our advisors and DBAs for success by employing a Centralized Marketing Program to develop Network content, run paid and organic lead-generating campaigns, and build awareness for our Network advisors.
Our advertising technology uses action-focused machine-learning and advanced audience signals to target leads and business success for all firms and advisors in our Network
BRAND PARTNERSHIP & ASSOCIATION
Advisors and firms affiliated with WestStar Group operate under the WestStar Prosperity Partners brand, or as WestStar Prosperity Associates under their own brands.
WestStar Prosperity Partners
WestStar Partners are independent advisors and small teams working together under the WestStar Prosperity Partners brand. With WestStar’s marketing support and media spend, you’ll stand out, build your reputation, and attract customers to your profile on our WestStar Prosperity Partners website.
DBA Firms & Advisors
DBAs work under their own brands, with WestStar’s dedicated marketing support. Our marketing campaigns and media spend draw customer attention and leads to your firm’s and advisors’ profiles in WestStar’s Advisor Showcase. These are linked to your own company website, social channels, or email.
WESTSTAR'S CENTRALIZED MARKETING PROGRAM
Our Centralized Marketing Program pools moderate monthly contributions from all advisors to generate almost 60 times’ greater marketing power, and so solves complex, costly, and time-consuming marketing challenges for all advisors and firms.
The program makes strong digital performance possible, and does things no single advisor or firm could do.
Campaigns are designed to attract prospects to landing pages on our WestStar Partners’ website that give your business, markets, and niches great exposure. Marketing funnels and lead magnets attract leads to your company and advisor profiles in our Network Partners’ and Associates’ Showcase.
We all get to play to win, instead of just compete.
TAKE A LOOK AT HOW OUR INNOVATIVE PROGRAM BENEFITS ALL NETWORK FIRMS AND ADVISORS.
STAND OUT IN THE DIGITAL BLIZZARD
When it comes to growth, every financial advisor and firm wants a delivery system of qualified leads. Attracting leads requires both a systematic process over time, and a focused advertising spend.
WE HAVE TO BE SEEN BEFORE WE CAN SELL
To compete with close on 220 000 Advisors targeting customers online, we need to be seen in the digital blizzard.
GETTING NOTICED & COMPETING ONLINE
WestStar delivers on Partners’ and Associates’ marketing priorities through our leading Marketing Services Partners.
– International digital marketing performance agency. Algorithm, provides paid and organic strategies and technologies to generate and deliver leads to Partners and Associates.
– IDC – the experienced international branding and digital transformation consultancy – provides branding and marketing solutions that attract customers’ attention.
OUR NETWORK ADVISOR SHOWCASE OPENS A BROAD NEW WINDOW TO YOUR WORLD
DBA ASSOCIATES. As a WestStar Associate, you’ll have your SEO-optimized business profile and personal advisor profiles created for you and showcased on the WestStar Partners’ and Associates’ website. We provide links to your company website and advisor profiles (and backlinks to boost SEO). Advisors without websites get direct email links from your profiles, or links to your social media channels.
PARTNERS. As a WestStar Partner you’ll get a personal profile to be proud of on our WestStar Partners website, showcasing who you are, what you stand for, and what you do best.
Read on and discover how WestStar drives brand performance for Partners & Associates
ENHANCED DIGITAL PERFORMANCE & LEAD GENERATION
WESTSTAR’S BRANDING & MARKETING FOCUS
Quality branding allows us to visibly differentiate our businesses and powerful value propositions and compelling stories make us stand tall and proud.
– Our Marketing Team produces integrated digital campaigns that are customized to your markets and niches, and measurable in results.
– Campaigns are designed to drive prospects to custom landing pages on the WestStar website.
– Content is designed for various media including web, email, events, eBooks, blogs, podcasts, videos and social channels.
FIND OUT MORE
Download WestStar Prosperity Group’s Branding and Marketing to Win Guide.
WESTSTAR’S LEAD-GENERATING MACHINE
Algorithm’s guided approach to digital performance lifts the WestStar Brand and your brand to the next level via:
– Search engine optimization
– Web analytics & data insights
– Engaging Network content & customized media
– Conversion rate optimization
– Organic and Paid media campaigns
Algorithm’s powerful set of tools and processes drive customer engagement and generate leads.
ENHANCED DIGITAL MARKETING PERFORMANCE
Algorithm’s competitor gap analysis pinpoints where opportunities lie.
– Their SEO best practices identify search queries and questions that capture more search traffic and generate leads.
– Instead of targeting keywords or topics that have high volumes and competition, we target mid-volume, lower competition topics that give us a far greater chance to rank for.
– Having identified content topics and types that are fresh, and relevant to our markets, they generate content briefs to assist us in developing the right content.
GET YOUR BUSINESS AND SOCIAL MARKETING IN-SYNC
Social marketing’s potential ROI confirms why all advisors and firms should be actively building their social media profiles.
Your online visibility, story, content, and influence are paths to success, and our goal is to help you become an all-star in how you look and perform online.
We help you build your professional social presence, with step-by-step guidance to make it clear and easy.
Read on and discover how WestStar drives growth for Partners & Associates
PEAK PERFORMANCE FOR PARTNERS & ASSOCIATES
WESTSTAR PARTNERS’ BRAND & MARKETING BENEFITS
While retaining your independence, you’ll relish the camaraderie and lift that comes with being part of the WestStar Partners’ team, and operating under the WPP Brand.
Visit www.weststarpartners.com to see our brand in action.
Engage clients and prospects and build your business with the customer-focused WestStar Prosperity Partners’ brand image and communications efforts.
– Our website and customer experience.
– Our SEO and proprietary content marketing.
– Our paid-for and organic campaigns targeting new client acquisition.
– Our in-sync social media marketing and profile-building.
With WestStar Prosperity Partners, you get to target growth with confidence.
– Be part of the WPP brand’s growth.
– Enjoy professional marketing support including a full Brand I.D. Package.
– Have leads generated for you.
– Access bespoke SEO-optimized content to drive customer engagement.
– Build awareness in your community and market niches.
DBAs’ DIGITAL PERFORMANCE BENEFITS
You retain your independence and enjoy the lift you get with WestStar’s Advisor Network promoting your firm, advisor profiles, markets, niches, and your website.
– You’ll have leads generated and directed to you via your firm and advisor profiles in the Network Advisor Showcase.
– We develop campaigns, content, and custom landing pages that attract prospects.
– Prospects are channeled to your (and your firm’s) profiles, and everything is backlinked for the best SEO.
Larger firms may elect to lean on Algorithm and IDC’s support in developing their own supplementary organic marketing campaigns, along with their firm’s SEO-driven content.
– Enjoy a digital game plan, plus knowledge, capabilities, and tactics to engage local markets.
– Benefit from invaluable SEO insights, optimized sitemaps, and support.
– Make your digital performance measurable with actionable insights and clear data visualization.
You get a guided journey as you advance your organic digital marketing, with technical support to optimize digital assets (and manage and measure performance), and creative support in developing content.
DBAs’ BRANDING & MARKETING BENEFITS
All advisors and firms can enjoy IDC’s input and guidance for your website makeovers and social media profile refreshes, plus any other branding, copywriting, design, content development, infographics, or visual imagery requirements.
These are available at extremely low cost.
Read on and discover how WestStar Partners & Associates fly together in tomorrow’s world.
FLYING TOGETHER IN THE DIGITAL WORLD
OUR PROSPERITY BRAND PROMISE
In the 2021 Capital One Survey, 77% of Americans admit to fear and concern about money – including debt, inflation, and retirement.
Wealth, income, retirement, and financial security are fundamental customer goals – but prosperity encompasses them all, and speaks of assured confidence throughout your stages of life.
Prosperity is a valuable promise that answers the unmet needs and heartfelt desires of most Americans. It provides the ideal halo beneath which our WestStar Partners operate, and the ideal endorsement to support our DBA’s own promises.
WESTSTAR’S MARKETING PERFORMANCE PLATFORM
BRANDING & MARKETING SERVICES
WestStar Partners and Associates tap into our branding and marketing services – including strategic marketing, copywriting, design, and advice for your brand, practice, social media, and website needs. WestStar’s experienced branding and marketing team creates and executes integrated digital marketing plans that are customized to your markets and measurable in results.
DIGITAL MARKETING PERFORMANCE HUB
WestStar Partners and Associates benefit from SEO-optimized marketing and communications that build brand awareness, drive engagement, and generate and distribute leads. Algorithm’s performance marketing machine makes digital performance measurable with actionable insights and clear data visualization.
CONTENT & KNOWLEDGE HUB
– Branded and white-labeled marketing material (eBooks, Blogs, Articles, Campaigns, Presentations and more).
– Digital Marketing ‘How to’ videos and process blueprints.
– Practice Management educational worksheets and PDF documents.
– Expansive library of tools and resources.
WestStar Prosperity Group is proud to support our Partners and Associates.
Our badge testifies to our strong support, continuity, and infrastructure. The badge amplifies the halo effect of our WestStar Prosperity Partners, and endorsement for WestStar Prosperity Group and DBA’s activities, along with WestStar and Cetera’s strong community standing and elevated customer trust.
FLY HIGH ON WESTSTAR’S BRAND MARKETING PLATFORM
WestStar gives Partners and Associates the brand marketing platform, content, campaigns, and prowess to advance online customer marketing and engagement.
When it comes to attracting and retaining customers in tomorrow’s world, you’ll be able to stand out in the digital blizzard, meet customers’ engagement expectations, and market yourself with confidence, clarity and ease.
FIND OUT MORE
Download WestStar Prosperity Group’s Branding and Marketing to Win Guide
